Women & Wealth: The Wealthspan
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We are not calculating the full financial potential of women.
Many market opportunities are not only bigger than projections suggest, but can only be captured when products and services are built with women in mind.
By 2030, American women are expected to control nearly $30 trillion in financial assets, up from $11 trillion today.
This seismic wealth transfer presents a unique opportunity for startups to redefine how women manage and grow their wealth — as investors, consumers, shareholders and market movers.
How can we unlock the full value potential?
Through investments in the Wealthspan, a framework that inclusively outlines the building blocks of consumer financial control for everyone. Wealthspan is the length of time a person is in financial control.
Financial Access
What can I choose?
×
Financial Agency
What do I choose?
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Financial Control
Wealthspan is shaped by
Financial
Transitions
How you spend your life
$5.7T
TAM
$826.5B
Education
$1.2T
Career
$75.1B
Marriage
$1.2T
Parenting
$3.2T
Retirement
$73.8B
Location
Financial
Relationships
Who you spend your life with
$3.5T
TAM
$75.8B
Partner
$1.5T
Provider & Dependent
$427B
Benefactor & Beneficiary
$2.2T
Lender & Borrower
$80B
Investor & Investee
$484.8B
Donor & Recipient
Financial
Education
What you learn determines how you learn
$844.4B
TAM
$826.5B
Formal Education
$932M
Financial Literacy
$17B
Financial Socialization
Women & Wealth: The Wealthspan
Download the Research Report